Privacy Policy

What Data We Collect and Why

​

We only collect the data necessary to run our business and provide you with the best possible service.

• Upon Purchase/Order: We collect your name, address, e-mail, phone number, and payment information. The purpose is to deliver your goods/services and to comply with bookkeeping legislation.

• Contact Form/E-mail: We collect your name, e-mail, and message. The purpose is to enable BAYE ApS to respond to your inquiry.

• Newsletter (if applicable): We collect your name and e-mail if you have given your explicit consent to receive marketing materials.

• Website Visits: We collect anonymized data via cookies (e.g., IP address and user behavior) to improve the website experience.

​

Legal Basis for Processing

​

We process your data based on the following legal grounds:

• Performance of a Contract: To deliver the product or service you purchased from BAYE.

• Legal Obligation: To comply with applicable laws, such as bookkeeping and tax regulations.

• Consent: If you have signed up for our newsletter or accepted cookies.

• Legitimate Interest: To answer your inquiries and optimize our website.

​

Disclosure of Information

​

BAYE ApS does not sell your personal data to third parties. However, we transfer data to trusted data processors (partners) who help us operate our business:

• Web hosting company: Wix

• Shipping/courier services:

• Service partners:

• Payment gateways: Stripe or MobilePay

​

All our data processors are located within the EU/EEA, or in countries that guarantee an adequate level of data protection for your information.

​

Storage and Deletion

​

We only store your data for as long as necessary to fulfill the purposes for which it was collected:

• Bookkeeping Records: Stored for 5 years from the end of the current financial year to comply with local bookkeeping laws.

• Contact Form Inquiries: Deleted no later than 6 months after the dialogue has ended.

• Newsletter: Your data is deleted immediately if you unsubscribe from the newsletter.

​

Your Rights

​

Under the GDPR, you have several rights regarding our processing of your personal data:

• You have the right to access the data BAYE ApS holds about you.

• You have the right to rectify (correct) inaccurate information.

• You have the right to erasure ("the right to be forgotten"), unless we are legally obligated to keep the data.

• You have the right to withdraw your consent (e.g., for newsletters) at any time.

If you wish to exercise your rights, please contact BAYE ApS at info@bayehygge.com.

​

Complaints

​

If you are dissatisfied with how BAYE ApS processes your personal data, please contact us first. You also have the right to lodge a complaint with your national Data Protection Authority (e.g., Datatilsynet in Denmark).